NAD and Its Potential as a Therapeutic Treatment for Coronavirus (originally published Summer, 2020)

COVID-19 So Far: How It Works and What We’ve Been Doing to Treat It

Imagine that there is a small, rogue state known to attack by infiltrating its enemies armies, gaining recruits, and then using those recruits to destroy those armies. This is what viruses do. They are acellular microorganisms, smaller than bacteria, that cannot grow or reproduce without a living cell. Like a parasite, they invade living cells and then replicate and keep themselves alive by using the cell’s machinery.

COVID-19 is an especially concerning “rogue state” because it invades cells called ACE2, which are concentrated deep inside the lungs [1]. This is why it causes severe upper respiratory symptoms, in addition to affecting the blood (through clotting), brain (through strokes and direct neurological damage), heart and kidneys (on account of clotting and oxidative stress), and the immune system (through what is called the cytokine storm). 

From what doctors and researchers have learned so far, most patients are oxygen-deprived (hypoxic) without showing symptoms of respiratory distress. This means that their bodies are starved of oxygen from the virus’s attack on ACE2 cells, perhaps due to clotting in the lungs, while their lungs are still functioning [2]. 

So treatment for coronavirus seems to be shaping up as follows. Rely less on ventilators, which can do damage to the lungs in themselves, reserving them for cases where there is severe respiratory distress. In cases of hypoxia without respiratory distress, oxygenation is now being recommended, along with blood clot medication. 

But why does the virus get so bad that we need these treatments? The immune system is like an extremely powerful army. Its soldiers are trained to recognize enemy infiltrators from “rogue states” like coronaviruses. They have powerful weapons at their disposal. Soldiers are excellent at following commands. How does the body’s amazing defense system fail to resist the takeover?

These lines of questioning expand our thinking when it comes to treating COVID-19. Providing oxygen, a ventilator, or blood clotting medication doesn’t address the reasons why the body needs those treatments in the first place. 

If we can find treatments that actually help the body use its innate healing mechanisms, we won’t just be treating symptoms. We will be engaging in a truly therapeutic treatment, by caring for the patient in a comprehensive manner. Therapeutics manages specific problems, such as disease or pain, with therapies such as drugs, surgery, or counseling, while using diet, exercise, and mental factors for prevention of disease as well.  

And there is where NAD, a coenzyme present in every living cell, could prove to be important.



Preclinical Research Suggests Key Immune Response Regulator, NAD, Is Depleted in COVID-19 Infection

Imagine that within the incredible army that is the immune system, there is an extremely important general. That general is always one of the first who is informed of an infiltration. But in the case of COVID-19, the virus has figured out a way to make sure that this general is nowhere to be found. The cells that are under attack keep trying to send messages, but there’s no one on the other end!  

The “general” in this analogy is NAD  (NAD+ is the name of its oxidized form). NAD is a major modulator of metabolism, since it is required to convert macronutrients into energy. It’s also needed for the interaction between the metabolism and the immune system, and an important regulator of the immune system itself. 

A new study, conducted jointly at the University of Iowa, Oregon Health & Science University, and the University of Kansas, has shown that “coronaviruses, including SARS-CoV-2, the causative agent of COVID-19, greatly disturb the NAD system.” [3]

COVID-19 has a gene that can take out the “general” in our analogy. Functional Medicine Practitioner Dr. Inna Lukyanovsky, in an email exchange I had with her, explains as follows: 

“Corona, including SARS-CoV-2, that causes COVID-19, disturbs the NAD+ system. Cells, animals and a deceased patient infected with SARS-CoV-2 turn on three to eight different so-called PARP genes which encode enzymes that use NAD+ as part of an apparent innate immune response.”

In the words of Dr. Lukyanovsky, the virus depletes cellular NAD “up to 70%” by turning off two gene pathways used for NAD production. The cell then has a reduced ability to respond to the signals being sent that they are under attack. 

Without enough NAD, something called mTOR, a protein that conducts cell growth and has been implicated for its role in cancer, cardiovascular disease, obesity, and diabetes, goes haywire. It’s like mTOR is a trigger-happy lieutenant general who can be really good at their job, but needs someone of higher rank — like NAD — to keep them in check. Otherwise they just start blowing everything up. 

New research on the role of mTOR cytokine storms in patients with Castleman Disease may have implications for treating cytokine storms in COVID patients. 

“With iMCD, just as with COVID-19, it is the body’s hyper-response that’s deadly rather than the disease itself, and this study gives us new clues about why the immune cells are out of control and what we can do to rein them in” [4]

Think of the role of mTOR and NAD in COVID this way. Imagine the damage that mTOR could cause if it were hijacked by an enemy whose sole intent is to infiltrate and replicate. COVID-19, it’s being hypothesized, takes out the “general” NAD, and then takes over the protein in the body that controls cellular growth. That’s like invading an army, assassinating its general, and then taking over its recruiting office. The army is growing, but it’s serving a different master [5]. 

Given we now know that this coronavirus reduces NAD, making our immune system dysregulate, we can ask: Can we treat patients suffering from the virus by replacing NAD? Would the body then be able to mount an innate immune defense against the hijacked mTOR? 



Can Supplements That Increase NAD+ Benefit Those Infected With Coronavirus?

NAD has been studied since the 1960s, and supplementing NAD+ has been around for decades. Supplements that increase NAD+ is getting more popular, as more data comes out in support of the benefits. Research thus far has concentrated on benefits when it comes to anti-aging, improving metabolism, preventing cell damage, and improving sleep. 

Since NAD tends to decrease as we get older, the over 55 population, which experiences more severe symptoms of COVID, may potentially benefit from supplementation. NAD levels are also reduced in people with malabsorption problems, sleep issues, weight problems, and addictions. 

Supplementing NAD+ is not as simple as popping a pill full of NAD molecules. NAD is quite the dynamic molecule. What does that mean? Check out this diagram:

Dizzy? Me too. 

While scientists are still studying its many facets, there are a few different ways to supplement NAD+. Direct NAD supplementation through IV is widely available, and is commonly used to treat withdrawal symptoms from addiction, though its effectiveness in this regard has yet to be proven [6]. Higher doses can have side effects like insomnia, fatigue, and anxiety.

NMN is a stable precursor to NAD+, which is readily available in pill or liposomal, as well as injected, form, and has undergone clinical trials to determine its safety. 

NR, another precursor, was recently found to be a powerful, highly bioavailable supplement to boost NAD+ levels [7]  https://pubmed.ncbi.nlm.nih.gov/27721479/

What’s more, Dr. Lukyanovsky told me that in COVID cases “the Infected cells specifically seek out nicotinamide riboside (NR) to replenish NAD+ levels in the face of viral infection, a type of immune stress.”

The science is in its early stages, and more time is needed to discover whether boosting NAD+ through NR supplementation or other means may support innate immunity to the coronavirus. 

But I for one will be tracking the developing research about our COVID arsenal closely, since NAD+ supplementation shows promise, along with other means of boosting innate immunity such as vitamin C, zinc, glutathione, and vitamin D

Have you been thinking about innate immunity boosters during coronavirus too? If you have, maybe we’ll run into each other, outside in the sun, taking in our vitamin D. We’ll share a zinc loaded steak and enjoy some vitamin C rich strawberries for dessert, and chat about glutathione and NAD+ boosters. 


[1] https://www.technologyreview.com/2020/04/15/999476/explainer-how-does-the-coronavirus-work/

[2] https://www.sciencemag.org/news/2020/04/why-don-t-some-coronavirus-patients-sense-their-alarmingly-low-oxygen-levels

[3] https://www.biorxiv.org/content/10.1101/2020.04.17.047480v3

[4] https://www.pennmedicine.org/news/news-releases/2020/may/penn-researchers-discover-key-mechanism-of-cytokine-storm-in-castleman-disease

[5] https://www.nature.com/articles/s41421-020-0153-3

[6] https://www.npr.org/sections/health-shots/2019/08/22/741115178/addiction-clinics-market-unproven-infusion-treatments-to-desperate-patients

[7] https://pubmed.ncbi.nlm.nih.gov/27721479/






Guidelines for Safe Hand Sanitizer and Antibacterial Soap Use During Pregnancy

Are you pregnant? Thinking about getting pregnant? Know someone who’s pregnant?

First of all, yay! We love babies!! *sends out virtual hugs*

Then check out my guest post for Dr. Kristen Mitteness, an awesome Winnipeg chiropractor. We were wondering about the safety of hand sanitizers and antibacterial soap for all the pregnant ladies out there, so I decided to investigate.

The answers I found surprised me — they might surprise you too!

I love using my research skills to support all the women out there doing the amazing but not easy work of growing babies. I’m grateful for this opportunity Dr. Kristen gave me to help her in supporting pregnant women.

Happy gestating!

The Power of Stories: What Storytelling Has to do With Building Healthy Communities

The Power of Stories: What Storytelling Has to do With Building Healthy Communities

Over a hundred and fifty years ago a little boy crept into a church to hear the organist practice and was moved to tears by the beauty of the music. This boy, who grew up to be none other than the philosopher Friedrich Nietzsche, observed that we moderns tend to think of stories, and the arts generally, as mere entertainment — an “easily dispensable tinkle of bells next to the 'seriousness of life'”. From kindergarten through grad school we are encouraged to “State the facts!”, “Crunch the numbers!, “Get to the point!” Who has time to weep over the beauty of a painting or a song? What’s the point?

How to Combat Loneliness During COVID-19 Lockdown

How to Combat Loneliness During COVID-19 Lockdown

Guest post by Kailey B.

Kailey B. is a Meditation Teacher/Practitioner and health and wellness copywriter. Check her out at https://www.kbwriteforme.com/!

How to Combat Loneliness During COVID-19 Lockdown

Over the last few weeks I’ve been thinking about my friends who already experience loneliness during regular times. And I’ve been worrying a little bit. Since we’ve been on lockdown, I have been wondering if they are doing alright — getting their medicines regularly and taking them, finding the motivation to get out in the sunshine. But mainly I’m worried about how they’re doing emotionally, and if they’ve been able to stay connected to friends and family.

5 ESSENTIAL MARKETING GOALS FOR PRIVATE PRACTICES

How to Build a Successful Private Practice

Perhaps you’ve been wondering how to get more clients in private practice. Or maybe you’re filling up waiting lists, but would like to see more of the kinds of patients you are ideally suited to treat. 

Providing quality health care often means also running a business. While a lot has changed in recent days, the basics of running a successful private practice are the same. Being reminded of your goals for your business will keep you focused. 

1. Maintain an up-to-date, information-packed website

If someone is seeking health care, chances are they are starting online. 80% of people use the internet to make healthcare-related searches. 

A visually-appealing, fast-loading and easy to use website is key to doing business. People should be able to tell within seconds what kind of practice you have, and the services you provide. They should also get a sense of the kind of provider you are, with color schemes and images that indicate your brand and area of specialization. 

While visuals are important, the most stunning design will only generate patients if people are looking at it. Did you know that 75% of people will not scroll past page 1 of Google search results? Here is where content becomes at least as important as design. In fact, it might be more important.

Google will rank your site based on a variety of factors, including the number of clicks, bounce rates (how quickly people navigate away from your page once clicking to it), and how frequently people search for the kinds of things your website provides.

But it also ranks you for how long people stay on your site, how many pages they visit, the number of words on each page (blogs rank best if they are between 1000 and 2400 words), how frequently new content is added, and the kinds of sites that are linked to and from your site. And this is just a partial list — there’s an entire industry devoted to the mysteries of the Google algorithms called SEO (search engine optimization). 

Adding new content frequently (ideally once a week but at a minimum twice per month), and making sure that content is of high quality and speaking to what people are looking for is essential for making sure your practice shows up on page 1 of Google results. 

You also need to be aware of what keywords (the words and phrases searchers enter into search engines) you are using in your content. Choosing keywords that are popular but specific enough to your ideal audience that you don’t get lost in an overwhelming amount of noise is a good strategy.

And consider hiring a medical writer for your copy. A web developer is going to build you a great website, but your website copy should be written in the language of your industry.

2. Generate New Leads and Bookings

The first step in generating leads starts with you. Take a few moments and define your target market. What kinds of health problems are they suffering from? What age demographic do they tend to belong to? What kinds of things are they interested in? Which social media platforms are they using? Where do they tend to shop? Defining your client “avatar” will help you narrow your marketing strategies and find your ideal patients.

Then you need to research your competition. Notice strategies they seem to be working for them and adapt yourself to their playbook.

Plan to spend 5-10% of the estimated lifetime worth of the income generated from a client to acquire that lead on marketing. How do you know if you are overspending? Or underspending? Calculating your ROI (return on investment) will keep you on track. 

It can be difficult to track ROIs through traditional advertising techniques like buying ad space in print or media. But inbound content marketing strategies are not only more effective in today’s world — the results are easier to track. You and your marketing team should be familiar with Google Analytics, which can help you see what content drove which part of your audience where, and in what numbers. You can even determine the best days and times of day to post.

3. Become an Established Authority

When you make efforts to establish yourself as an authority in your specialty, you put yourself in the enviable position of becoming the go-to for those who are seeking that knowledge.

Publishing sought after, high-quality, regular content online is one of the best ways to establish your authority. Blogs are a proven, long-term strategy for accomplishing this goal. Authoring books, white papers, eBooks, treatment plans, and regular newsletters are also effective, along with courses and workshops, both in-person and online.

4. Raise Awareness of Your Services

Believe it or not, email is still the best way to increase trust and build relationships with clients. You can build email lists effectively through Opt-ins, which are free, usually digital, pieces of content that someone who comes to your website can immediately download after taking the simple, low-cost action of entering their email address.

Opt-ins that generate results include: 

  • Recipe books or sample week-long whole foods meal plans

  • Recorded meditations

  • A 7-day workout or stretching challenge

  • A cheat-sheet for healthy substitutes for sugar

  • A self-assessment to determine hormone balance

Once you have enough people on your email list, you can educate the people most likely to be interested in what you provide about new offers, services and products. It’s like having your target audience at your fingertips. 

5. Increase Patient Satisfaction

Word-of-mouth is still an incredibly important facet of your business marketing strategy. Much of that now happens online of course.

Unfortunately, a tiny minority of unhappy clients can skew ratings, unless your satisfied clients are motivated enough to review you as well. In today’s world, being “good enough” isn’t good enough. You need to go above and beyond to get people excited enough to take that extra step and tell others about how amazing your services are. 

Building trust and long-term relationships will increase the likelihood of establishing a client base that is going to share the good word about what you have to offer. Email lists, newsletters, and regular blogs can help tremendously with this effort. 

And you need to make it easy for clients to share your resources and rate you highly. Produce content that is easily shareable through social media such as Facebook, Instagram or Youtube, and use testimonials and case studies where possible. 

If you’re feeling stuck about what to do next, be inspired by your goals. Pick one goal to work towards today and your direction will be clear.

And if you’d like a review of your website copy, just click the button below :)

Stress Management Resources for Canadians During Coronavirus

Stress Management Resources for Canadians During Coronavirus

Your heart’s racing so fast it feels like it’s going to leap out of your chest. There’s a hard knot in the pit of your stomach. Your palms sweat while your hands shake and your mouth goes dry. Your peripheral vision goes black.

You feel like you’re dying.

My Weight Loss Story, Pt. 2: How I Lost 35 Pounds by Eating More and Exercising Less

My Weight Loss Story, Pt. 2: How I Lost 35 Pounds by Eating More and Exercising Less

Are you at your ideal weight? Is your head clear, your mind sharp? Do you have all the energy you need to get through the day?

If so, this post is not for you.

This post is for everyone who’s frustrated because they’ve tried to do things right, and haven’t gotten the expected results.

Last week I posted Pt. 1 of My Weight Loss Story: My Decades-Long Nightmare with the Calories In, Calories Out Model of Weight Loss.

I tried various weight-loss diets and workout programs to achieve the coveted goal of being in a calorie deficit. And I spent months at a time burning more calories than I was consuming. At 5’4” and being in my 30s, my recommended calorie intake, accounting for exercise and my weight loss goals, would always come in between 1250 and 1400. I would follow the recommendations. Except I could never lose more than 5 or 10 pounds, even though I was more than 30 pounds overweight.

My Weight Loss Story, Pt. 1: My Decades-Long Nightmare with the Calories In, Calories Out Model of Weight Loss

My Weight Loss Story, Pt. 1: My Decades-Long Nightmare with the Calories In, Calories Out Model of Weight Loss

Welcome to Part 1 of my 3-part series discussing my own experience with exercise, “healthy eating,” weight loss, and the carnivore diet. I hope by relating this I can highlight the need for a better understanding of calories and weight loss.

My Weight Loss Story, Pt. 1:

My Decades-Long Nightmare with the Calories In, Calories Out Model of Weight Loss

We are the ones doing everything “right”. We count calories, exercise hard, reduce carbs, and down smoothies, vitamins and supplements.

We lose a few pounds, maybe 5 or 10, and celebrate. But then the weight loss stalls.